Re-engage every lead the moment a storm hits.
Every address you enrich is auto-watched for 24 months. When NOAA flags a qualifying storm (≥1" hail, ≥60 mph wind, EF1+ tornado, or hurricane warning) we ping your webhook within minutes. The lead you sold 8 months ago becomes urgent again. Free with every enrichment.
How it fits in
Day-to-day workflows our data slots into.
Lead-vendor re-sell
A lead you sold 3 months ago just had 1.5" hail. Webhook fires; you forward the alert to the roofer who bought it. They call the homeowner: "saw the storm hit, want me to check the roof?" Lead converts on the second touch, no new acquisition cost.
Solar installer re-pitch
Solar lead postponed because the roof was borderline-aged? Storm event accelerates the timeline. Webhook tells you the roof now needs replacement first → re-engage with a roof-then-solar bundle proposal. Higher close, bigger ticket.
Insurance restoration network
Your restoration contractors prospect storm-hit areas door-to-door today. Storm-watch points them at addresses where you already have the roof + property data, they call instead of canvassing. 10x dispatch efficiency.
Portfolio monitoring
Property managers, iBuyers, and insurance carriers upload address lists at signup. Every property in the portfolio gets storm-watched on the same terms. One central alert feed.
Auto-claim-eligible filter
We only ping on storms severe enough to trigger automatic insurance-claim approval: ≥1" hail, ≥60 mph wind, EF1+ tornado, hurricane warning. Every ping carries the implicit promise: "this homeowner has a real shot at a claim." High-signal, never noise.
Configurable thresholds
Defaults are insurance-grade. Enterprise customers tune higher (≥1.5" hail premium-only) or lower (≥0.75" for marketing-driven outreach). Per-customer, per-address-list overrides.
Without storm-watch vs. with
Storm pings turn one-time lead sales into 24 months of recurring revenue opportunities.
Fields you'll use most
From the full API response, these are the fields this industry leans on.
| Field | What you do with it |
|---|---|
| event_type | hail | wind | tornado | hurricane. Drives downstream routing logic. |
| event_date | ISO timestamp of the storm. Starts the homeowner's insurance-claim window. |
| hail_size_inches | Largest reported hail diameter. ≥1" damage-likely; ≥1.25" insurance auto-claim territory. |
| wind_speed_mph | Peak measured wind. ≥60 mph triggers shingle uplift claim consideration. |
| auto_claim_eligible | Boolean, true if the event severity meets standard insurance auto-claim thresholds. |
| claim_window_expires | Date by which the homeowner must file (typically event + 24 months). Lets your buyer urgency-tier their outreach. |
| address | Property at risk. Same address you originally enriched. |
| original_lead_id | Your own ID from the original enrichment call. Lets you join back to the lead in your CRM. |
| noaa_event_id | Source NOAA event identifier, auditable trail for downstream insurance claims. |
| swath_distance_meters | How deep into the storm swath the property sits. 0 = direct hit; ≥500 = edge of swath. |
From signup to live
Typical timeline from first call to your first enriched record.
Enrich at lead intake
First /v1/enrich call attaches address to the storm-watch list automatically. No extra parameter needed.
Configure your webhook URL
One-time setup in the dashboard: paste your endpoint URL + select trigger thresholds. We'll send a test ping immediately.
Watch period: 24 months
Every address is monitored against NOAA storm-event feeds + MRMS radar swath polygons. ~1km precision, far tighter than ZIP-level.
Ping fires on qualifying event
Within 5 min of NOAA publication. Webhook POSTs the structured payload to your endpoint with HMAC signature for verification.
You re-engage the buyer
Forward the alert to the roofer/installer/restorer who bought the original lead. They call the homeowner. Lead converts on the second touch.
Common questions
Is this really free?
Yes. Storm-watch is included with every enrichment call, 24 months per address, no per-ping fee. We considered metering ping volume but most addresses never see a qualifying event, the math works better as an attached benefit that retains customers.
Why ≥1" hail and ≥60 mph wind specifically?
These are the standard thresholds at which most homeowner insurance policies auto-approve claim inspections. We default conservative so every ping carries the implicit message "this homeowner can probably file a claim." Tune higher or lower at Enterprise tier.
How do you handle properties on the edge of a storm?
We use NOAA MRMS hail-swath polygons (~1km resolution), actual property-level hit/miss, not ZIP-level radius. The swath_distance_meters field tells you how deep into the storm the property sits. Edge properties (≥500m from centroid) are still pinged but flagged as marginal.
What if my buyer doesn't want to be re-contacted?
Pings go to your webhook, not direct to homeowners. You decide who gets re-engaged and how. Use your existing opt-out logic + DNC lists.
Can I subscribe addresses I never enriched?
Yes, bulk storm-watch upload at Enterprise tier. Insurance carriers, property managers, and large contractors upload an address list at signup and get the same watch coverage. Pricing: $0.05/address/mo at 1k-10k; $0.03/address/mo at 10k+.
Do you compare pre- and post-storm imagery?
No. We notify on the event; we don't confirm damage. The honest framing: every ping is "worth a call to investigate," not "damage confirmed." Pair us with a damage-detection vendor (ZestyAI, Cape Analytics) if you need imagery comparison.
How fast is the ping?
Within 5 minutes of NOAA publication. NOAA's MRMS radar updates every 2-5 min during active events; our cron checks every minute and matches against your watch list.
One rate. Volume discounts apply automatically.
Once monthly volume crosses a threshold, the lower rate applies to every call that period. No retro-active surprises on the next invoice.
Bad reads return billable: false and never bill. Enterprise (30k+/mo) gets negotiated rates and dedicated support, talk to us.
One sale. Twenty-four months of opportunity.
Storm-watch turns single-touch lead sales into a recurring revenue surface. Free, automatic, and built on the same NOAA + radar data underwriters use to validate claims.
Tell us what you're building
We'll review your use case, answer questions, and get you set up if it's a fit.